PinkDirt was established in 2001 through an enthusiastic passion for the sport of dirtbike riding. Today the PinkDirt clothing brand provides beautifully exciting and quality dirtbike riding gear and casual wear for females, being the single female-only brand worldwide.

PinkDirt aims to support and inspire all women around the globe to enter this sport, whether that be to trash around the bush, the local MX track or compete internationally.