One of Australia’s leading bike shops, Lifecycle bicycle store, offers top brand bicycles, bike parts, accessories and components. Blair Stockwell, the “King of Brisbane Cycling” and a Commonwealth and Olympic cyclist, has owned the store since 1988.

Today, Lifecycle is also a fast developing online shop. The “Best Price Guarantee” ensures that riders will receive the best price whether it be through the retail shop or online store.

Major bike brands like Avanti, Scott and Surly are included in a wide selection of bicycles, offering many different price points. Lifecycle’s bike range includes different cycling disciplines, from mountain biking to road racing, BMX riding and even recreational biking. Female cyclists are catered to with introductory group rides. There is also a good range of kid’s bikes and products in-store.

Lifecycle has professional staff who are also passionate riders, so they can offer practical advice and recommendations from experience.

Blair and his staff are also active with Lifecycle’s great cycling community, holding regular group rides, cycling events and other social activities.